Marketing

Our in-house marketing group has a proven track record of branding apartment communities. Consisting of graphic design/branding, public relations, and digital marketing, our team helps multi-family communities identify their core competencies and increase occupancy levels and rental revenues. 

The WestCorp Marketing Group also possesses some of the best multi-family marketing technologies in the industry, allowing us to continually assess changes and rental trends in order to help maximize our clients’ income.

Marketing Services

Advertising: All advertising is placed on the most optimized sites to market directly to the right target audience.

Branding: Creating a better brand increases knowledge and presence in the market. We offer the following services:

  • Name Development
  • Logo Design
  • Logo Redraw
  • Logo Refresh
  • Brand Style Sheet
  • Brand Style Guide
  • Property Website Development

Stationery: All the collateral you need to stand out to target renters. 

  • Business Cards
  • Letterhead
  • Envelopes
  • Notepads
  • Name Tags
  • Name Badges for Maintenance/Housekeeping 

Print Collateral: Creation of original collateral that exudes style and emphasizes the property brand.

  • Brochures
  • Sell Sheets 
  • Community Flyers
  • Resident Referral Program Flyers

Signage: Advertising through visual graphics for branding and informational purposes. 

  • “Monument” signage that creates a strong location landmark.
  • Special Signage: Banners, A-Frame, V-Signs, wayfinding signage, standing banners, parking signs, billboards, wall murals, posters, window clings, and custom wraps.
  • Flags: Bright colors to attract traffic

Internet: Utilizing both paid and free advertising to increase brand awareness to the over 85% of people using the internet is the first line of information gathering. 

  • Digital Advertising: apartmentguide.com, apartments.com, Zillow.com, Yelp.com, apartmentlist.com, etc.

Syndication from OS to all ILS for accurate, up-to-the-minute pricing and availability.

  • SEO: Working with digital analysis to boost organic results online.
  • SEM: Marketing through WestCorp placed on Google and Facebook.
  • Geotargeting: Delivering thousands of mobile display ads on popular mobile apps and websites. 
  • Social Media Online Reputation Management (ORM): Creating social presence, increasing post reviews, and tracking negative reviews. Planning & strategy, managing comments and messages, proactive engagement, content calendar creation, posting content and captions. Coordinate giveaways and collaborations.
  • Copywriting: Tagline creation, website copy, brochure copy, email/e-Blasts, mission and value statements, identity statements. 
  • Digital design: Web graphics, PPC & email design, website design, digital ads, social graphics.

Digital Marketing Platforms: Platforms that automatically integrate with operating systems for accurate and direct information transfer.

  • Best-in-class website developers with multi-family knowledge.
  • Online leasing platform with real-time availability and pricing with e-signature capabilities.
  • Syndication feed of all pricing, availability, photos, and amenities to all ILS advertisers to insure up to the minute accuracy on all online advertising.
  • Best-in-class search engine optimization to facilitate better ranking within all search engines.
  • Lead tracking system to automatically track phone calls and emails from lead sources for better knowledge of the way marketing dollars are spent.
  • Proprietary Craigslist posting tool for ease of posting and to create better online presence and SEO ranking.
  • Creation of viral campaigns to boost social media presence, along with surveys to better capture problems or accolades within a private network for property improvement.