Marketing
Our in-house marketing group has a proven track record of branding apartment communities. Consisting of graphic design/branding, public relations, and digital marketing, our team helps multi-family communities identify their core competencies and increase occupancy levels and rental revenues.
The WestCorp Marketing Group also possesses some of the best multi-family marketing technologies in the industry, allowing us to continually assess changes and rental trends in order to help maximize our clients’ income.
Marketing Services
Advertising: All advertising is placed on the most optimized sites to market directly to the right target audience.
Branding: Creating a better brand increases knowledge and presence in the market. We offer the following services:
- Name Development
- Logo Design
- Logo Redraw
- Logo Refresh
- Brand Style Sheet
- Brand Style Guide
- Property Website Development
Stationery: All the collateral you need to stand out to target renters.
- Business Cards
- Letterhead
- Envelopes
- Notepads
- Name Tags
- Name Badges for Maintenance/Housekeeping
Print Collateral: Creation of original collateral that exudes style and emphasizes the property brand.
- Brochures
- Sell Sheets
- Community Flyers
- Resident Referral Program Flyers
Signage: Advertising through visual graphics for branding and informational purposes.
- “Monument” signage that creates a strong location landmark.
- Special Signage: Banners, A-Frame, V-Signs, wayfinding signage, standing banners, parking signs, billboards, wall murals, posters, window clings, and custom wraps.
- Flags: Bright colors to attract traffic
Internet: Utilizing both paid and free advertising to increase brand awareness to the over 85% of people using the internet is the first line of information gathering.
- Digital Advertising: apartmentguide.com, apartments.com, Zillow.com, Yelp.com, apartmentlist.com, etc.
Syndication from OS to all ILS for accurate, up-to-the-minute pricing and availability.
- SEO: Working with digital analysis to boost organic results online.
- SEM: Marketing through WestCorp placed on Google and Facebook.
- Geotargeting: Delivering thousands of mobile display ads on popular mobile apps and websites.
- Social Media Online Reputation Management (ORM): Creating social presence, increasing post reviews, and tracking negative reviews. Planning & strategy, managing comments and messages, proactive engagement, content calendar creation, posting content and captions. Coordinate giveaways and collaborations.
- Copywriting: Tagline creation, website copy, brochure copy, email/e-Blasts, mission and value statements, identity statements.
- Digital design: Web graphics, PPC & email design, website design, digital ads, social graphics.
Digital Marketing Platforms: Platforms that automatically integrate with operating systems for accurate and direct information transfer.
- Best-in-class website developers with multi-family knowledge.
- Online leasing platform with real-time availability and pricing with e-signature capabilities.
- Syndication feed of all pricing, availability, photos, and amenities to all ILS advertisers to insure up to the minute accuracy on all online advertising.
- Best-in-class search engine optimization to facilitate better ranking within all search engines.
- Lead tracking system to automatically track phone calls and emails from lead sources for better knowledge of the way marketing dollars are spent.
- Proprietary Craigslist posting tool for ease of posting and to create better online presence and SEO ranking.
- Creation of viral campaigns to boost social media presence, along with surveys to better capture problems or accolades within a private network for property improvement.