Our in-house marketing group has a proven track record of branding apartment communities. Consisting of graphic design/branding, public relations, and digital marketing, our team helps multi-family communities identify their core competencies and increase occupancy levels and rental revenues. 

The WestCorp Marketing Group also possesses some of the best multi-family marketing technologies in the industry, allowing us to continually assess changes and rental trends in order to help maximize our clients’ income.

Marketing Services

Advertising: All advertising is placed on the most optimized sites to market directly to the right target audience.

Branding: Creating a better brand increases knowledge and presence in the market. We offer the following services:

  • Name Development
  • Logo Design
  • Logo Redraw
  • Logo Refresh
  • Brand Style Sheet
  • Brand Style Guide
  • Property Website Development

Stationery: All the collateral you need to stand out to target renters. 

  • Business Cards
  • Letterhead
  • Envelopes
  • Notepads
  • Name Tags
  • Name Badges for Maintenance/Housekeeping 

Print Collateral: Creation of original collateral that exudes style and emphasizes the property brand.

  • Brochures
  • Sell Sheets 
  • Community Flyers
  • Resident Referral Program Flyers

Signage: Advertising through visual graphics for branding and informational purposes. 

  • “Monument” signage that creates a strong location landmark.
  • Special Signage: Banners, A-Frame, V-Signs, wayfinding signage, standing banners, parking signs, billboards, wall murals, posters, window clings, and custom wraps.
  • Flags: Bright colors to attract traffic

Internet: Utilizing both paid and free advertising to increase brand awareness to the over 85% of people using the internet is the first line of information gathering. 

  • Digital Advertising:,,,,, etc.

Syndication from OS to all ILS for accurate, up-to-the-minute pricing and availability.

  • SEO: Working with digital analysis to boost organic results online.
  • SEM: Marketing through WestCorp placed on Google and Facebook.
  • Geotargeting: Delivering thousands of mobile display ads on popular mobile apps and websites. 
  • Social Media Online Reputation Management (ORM): Creating social presence, increasing post reviews, and tracking negative reviews. Planning & strategy, managing comments and messages, proactive engagement, content calendar creation, posting content and captions. Coordinate giveaways and collaborations.
  • Copywriting: Tagline creation, website copy, brochure copy, email/e-Blasts, mission and value statements, identity statements. 
  • Digital design: Web graphics, PPC & email design, website design, digital ads, social graphics.

Digital Marketing Platforms: Platforms that automatically integrate with operating systems for accurate and direct information transfer.

  • Best-in-class website developers with multi-family knowledge.
  • Online leasing platform with real-time availability and pricing with e-signature capabilities.
  • Syndication feed of all pricing, availability, photos, and amenities to all ILS advertisers to insure up to the minute accuracy on all online advertising.
  • Best-in-class search engine optimization to facilitate better ranking within all search engines.
  • Lead tracking system to automatically track phone calls and emails from lead sources for better knowledge of the way marketing dollars are spent.
  • Proprietary Craigslist posting tool for ease of posting and to create better online presence and SEO ranking.
  • Creation of viral campaigns to boost social media presence, along with surveys to better capture problems or accolades within a private network for property improvement.
    Reagan H
    Tenant, Trend!
    {Very impressed with the professionalism displayed by this property! The leasing process was quick and easy and all of our questions were answered in a timely matter. Gorgeous apartments with top notch amenities. I strongly recommend Trend!
    Revolution Luxury Apt Homes
    Andrea L
    Tenant, Revolution
    {Love. Love. Love! Wonderful community, the amenities are amazing! My husband and I needed our own space and we love it here! The entire community management staff has been nothing but friendly, courteous and helpful. The trash valet is a dream, smart home is awesome and everything that is offered here is such a bonus! Thank you!
    The Aviator
    D Lopez II
    Tenant, The Aviator
    {Shout out to Steffanie for her professionalism and willingness to accommodate me every step of the way. From our first tour to lease signing, the process was simple and direct. I would recommend this property to anyone who is looking for a peaceful and beautiful home. Shout out to Lisa who assisted on the day we moved in. Thank you team Aviator!
    SUR 702
    Jazmin Gilchrist
    Tenant, sur702 Apartments
    {I had a great moving experience with Sur702 and the employees. I came all the way from New York and Alexandria was so patient and communicated everything with me. Thank you, Alexandria and Katey who helped us when we arrived, you both are awesome! Also, this place is VERY clean the maintenance staff does a great job! Keep it up Sur702!
    2one5 Apartment Homes
    Anthony Tarallo
    Tenant, 2one5 Apartments
    {Jessica has been truly helpful through this whole process as my family and I make this move from Massachusetts to Nevada she has been very professional respectful and a pleasure to speak with all the information I needed she made sure I had it she has always kept in contact with me and has made this experience much easier on us I definitely would recommend her to anyone and recommend 2one5 apartments to anyone as well!
    Stax Studios
    Carlos Herrera
    Tenant, STAX Studios
    {After looking at several locations in the downtown area I give this Stax a 5 ⭐️. They did an excellent job with the renovations. I had to go see this property in person to see if it matched up to the pictures they have online! I was impressed with how well kept the property was and newly remodeled units!
    Casa Bella
    R MDD
    Tenant, CasaBella Apartments
    {I love living here at CasaBella! Great fitness room and large pool. Super cozy and fits all my needs for living. I definitely recommend living here!
    Dario Medrano
    Tenant, TREND! Apartments
    {I have lived at Trend for over 2 years now. It has been the best apartment complex that I have lived in. All the amenities are new and very clean and up to date. I have a spacious one bedroom and have been very happy with all the utilities and appliances. The management team is responsive when we do have to call in. I would highly recommend Trend if you’re looking for a new apartment.
    Aces Aces
    Tenant, ONE60 Apartments
    {This was an amazing resident to reside at and the staffing were easy to work with and able to get me in the apartment I requested. The apartment was brand new not having anyone living in it but me and my family.
    Guadalupe Mel
    Tenant, #SPUR Apartments
    {Spur is an amazing luxurious place to come live at. The staff very respectful and nice, Gloria Morales was the lovely lady who helped throughout the entire process. Definitely recommend!